Usability: Is the software easy and intuitive to use, both for standard tasks and advanced functionality?.Analytics: Does the software have strong analytic features so you can understand what to optimize?.Personalization: Is the email software compatible with popular personalization tools like RightMessage?.Segmentation: Can you use tagging to segment your email list so you can deliver more relevant content?.Automation:Does the software allow you to implement sophisticated marketing automation?.Deliverability:Does the software have a good reputation with email providers so your messages get through?.Spend $1, get $44 in return Six things to consider when Plus, email remains 40 times better at converting people than social media. That’s because people spend 5.6 hours per day checking email - up almost a half hour since 2017. Still not convinced? Let’s look at the data:įor every $1 spent on email marketing, you get $44 in return. That makes it crucial for converting prospects into sales, which is why savvy content marketers have no intention of giving it up any time soon. Here’s the thing … email provides you the most direct line of communication with your audience. As we head into 2019, everyone uses email even more, and that’s why it remains the absolute best channel for digital marketing and sales. It’s the one digital marketing and sales channel that’s absolutely indispensable.Įmail was the original “killer app” that everyone used. Email marketing remains the online king for businesses.